Elemende de identitate vizuală


VISUAL IDENTY can be defined as the sum of visual elements by which the public recognizes an institution and by which it differs from the others.

Nicolae Testemitanu State University of Medicine and Pharmacy in the Republic of Moldova has a number of symbols, such as: logo, slogan, flag, letterhead, the color of the institution and other elements. If used properly, they help to create, maintain and promote the image of our institution. A unitary concept of visual identity consolidates the image of the University in the public perception, and makes it easily recognizable from the multitude of local and foreign higher education institutions.

To ensure the correct and efficient use of the University's symbols, an Identity Manual has been developed, which comes with certain recommendations for both the members of the university community and its partners. See below how you can help promote the image of the institution.

The manual also includes certain suggestions as regards communication with media representatives as well as some useful writing rules for all members of Nicolae Testemitanu State University. The Communication and Public Relations Department (DCRP) provides support in the use of visual identity elements to both university subdivisions and partners, in order to promote the image of the institution (relatiipublice@usmf.md).


Nicolae Testemitanu State University of Medicine and Pharmacy of the Republic of Moldova is a leading institution that meets the European standards as regards higher medical and pharmaceutical education, postgraduate studies, continuing medical education, scientific research, and medical-pharmaceutical services and puts a strong focus on quality, excellence, and collaboration.


Quality - promoting a culture of quality in all areas of activity;

• Excellence - a reference element in all University activities;

• Institutional performance by adhering to international standards;

• Creativity and innovation in training, scientific research, healthcare and management;

• Individual and institutional responsibility;

• Satisfaction of beneficiaries;

• Motivation and development of the academic community;

• Teamwork and intra- and interinstitutional communication;

• Proactive partnership with local and foreign academic institutions, governmental and non-governmental organizations.

Nicolae Testemitanu State University of Medicine and Pharmacy tends to develop the spirit of institutional affiliation of its employees, because they are ambassadors of the University, and we tend to make each of them proud to work here.

We present, below, the basic elements used in the promotion of Nicolae Testemitanu State University of Medicine and Pharmacy: the logo, the slogan, the flag and the anthem of the University.

The logo of Nicolae Testemitanu State University of Medicine and Pharmacy is a symbolic graphic composition, representing a heraldic shield above which there is an academic cap. Under the shield, the slogan Lucendo Aliis Ego Ipse Ardeo! is written on a yellow ribbon.

1 - The original version; 2 - Monochrome version

Logo versiunea color

Anniversary logo, color version

Logo, versiunea monocrom.

Anniversary logo, monochrome version

Logo ro 2


Version no. 1 (RO)



logo full13

Version no. 2 (RO)

Logo en 3

Version no. 3 (EN)


As previously mentioned, the logo also contains the slogan Lucendo Aliis Ego Ipse Ardeo!, which expresses the belief of university’s professors, students and graduates - Burning like a candel, you light the way for others!

Another important element is the flag of Nicolae Testemitanu State University of Medicine and Pharmacy, which has on the left side the University logo placed at the intersection of two pairs of parallel red lines. The white color is associated with the white medical robe and the white sheet of paper on which knowledge is recorded in order to be perpetuated.

The flag is flown on the study blocks and on other buildings of the University. It can appear on various protocol objects, promotional materials, stamp issues and can be used in official actions, scientific, festive, cultural, and sports events, etc.

In case of hoisting or placing the flag of the University next to the state flag of the Republic of Moldova, the former is placed in a secondary position, more to the right or lower, and its linear dimensions cannot exceed the dimensions of the state flag.


Flag of Nicolae Testemitanu State University of Medicine and Pharmacy  


Another symbol of institutional affiliation is the Anthem of Nicolae Testemitanu State University of Medicine and Pharmacy. So we ecourage you to become acquainted with it.

Anthem of Nicolae Testemitanu” State University of Medicine and Fharmacy (video) (Romanian version)

Anthem of Nicolae Testemitanu” State University of Medicine and Fharmacy (text) (Romanian version)

Below you can see other elements of identity that define the image of the University, namely:

The letterhead constitutes a distinctive element of the University to be used for official documents (orders, letters, certificates, etc.). It contains the logo, the name of the University and the contact details of the institution. The letterhead may be signed only by the rector or by a person empowered for this purpose by order of the rector (eg: vice-rectors by fields of activity). Some subdivisions, such as: the Department of Communication and Public Relations, the Department of Human Resources, the Department of External Relations and European Integration, the Department of Continuing Medical Education, the Health Sciences Library may have a personalized letterhead. It is developed by DCRP, upon request, in accordance with the style of the institutional letterhead.

docs model

Model of sheets with letterhead



Invitation template) (Romanian version)


ecuson model

Bagde template) (Romanian version)


The business card is another identity element that defines the employee’s affiliation to the University. Employees wishing to make business cards, according to the established models (a or b), can request the model from the Communication and Public Relations Department, which is also available in the University Information Management System.


cărți de vizită


carte de vizită C

At the same time, it is recommended that all members of the university community use the institutional personalized PowerPoint personalized template to create presentations, especially in case of trips abroad in order to participate in congresses, conferences, activities carried out within international projects, etc.


It is recommended to place the images  below on the desktop of the University computers. They can be downloaded here and will provide an extra image, proving the institutional affiliation of each user.



 Desktop aniversar



When using visual identity elements, you should consult the specialists within the Communication and Public Relations Department, who can offer you support in creating informative and presentation materials.

In addition, if you organize an event inside or outside the University, but with the participation of our institution, please fill in and send the Event Organization Form  (in DOC or PDF format), at least 5 days before the event, for media coverage purpose, to the e-mail address:  relatiipublice@usmf.md